The brand’s approach is to cater to its audience, ensuring that its products are indeed something the community is happy with. This level of engagement and commitment to their community sets Bubble Skincare apart from the competition. Formula samples are sent to a select group of community members, and the product must receive positive feedback of over 90% in order to be approved. That’s why they have at least 50 community members testing their products before they approve them. They know best, and we listen to them in every possible aspect.” I don’t think for a second that we know best. When it comes to big decisions like choosing between different directions for new products, the company sends the options to the community to get their input.Īccording to Eisenman, “They’re the decision-makers.
The community is an essential part of the brand, helping with everything from packaging to the talent they work with. By involving Gen Z in the conversation, they created a brand that really resonates. Bubble Skincare offers affordable prices without sacrificing quality, making it accessible to more people.īubble Skincare’s approach to market research was crucial to its success. Price is also an essential factor for teens who have limited budgets to spend on skincare.By doing this, they were able to connect with their target audience and stand out in a saturated market. They wanted to create a brand that aligned with Gen Z’s values of inclusivity, sustainability, and transparency.
No brand spoke to the values of Gen Z, and Bubble Skincare saw an opportunity to fill that gap.This is why Bubble Skincare’s products come in cute, colorful packaging that encourages social media sharing. They look for products that not only work, but are also aesthetically pleasing: they want to post them. Packaging design is top of mind for Gen Z consumers.Their research led them to some interesting insights: So, research was rooted in everything we’ve done.” And if something sucks, we want them to tell us. They talked to teenagers to find out what was important to them and conducted lots of focus groups to get feedback directly from their customers.Įisenman said in a podcast, “the only way to really make this brand right for them is to involve them in the conversation and get them to tell us what they really think and how they really feel. Bubble Skincare prioritized market research and getting to know its target audience.
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